Amazon strikes deal with Apple to sell iPhones, iPads


A customer tests a smartphone during the launch of the new iPhone XS and XS Max sales at
A customer tests a
smartphone during the launch of the new iPhone XS and XS Max
sales at a shop in Moscow


By Jeffrey Dastin

(Reuters) – Inc on Friday said it would carry more
Apple Inc products globally in time for the holiday shopping
season, as the technology rivals put aside past differences to
boost sales.

In coming weeks, the world’s biggest online retailer will sell
the latest editions of Apple’s iPhone, iPad and other devices in
the United States, Europe, Japan and India. Amazon sold a limited
assortment from Apple previously that included Mac computers and
Beats headphones.

The deal underscores how top brands such as Apple and Nike Inc,
which long resisted distributing products via Amazon, are
increasingly turning to the e-commerce site because it has become
a critical channel for reaching customers. Amazon has taken a
harder line on counterfeit goods as well.

As of Jan. 4, Amazon will rid its site of Apple products from
third-party merchants not authorized by the Cupertino,
California-based technology company. Still, shoppers will be able
to find non-branded accessories – like headphones – that are
compatible with Apple devices.

Third-party merchants will be allowed to sell as they have been
through the holiday season, while Amazon will add Apple products
to its official Apple at Amazon page.

The lineup will include the Apple Watch but not the Apple
HomePod, a high-end alternative to Amazon’s voice-controlled Echo
device. Such competition in Silicon Valley has often come at the
expense of customers.

Alphabet Inc’s Google pulled its video streaming app YouTube from
two Amazon devices last year because of several complaints
against the online retailer, including its decision not to sell
some of Google’s products. Amazon now carries the Apple TV, but
only after it became compatible with Amazon’s Prime Video.

“We’re working with Amazon to improve the experience for Apple
customers on their site and we look forward to those customers
having another great way to buy iPhone, iPad, Apple Watch, Mac
and more,” Apple said in a statement.

About 71 percent of Apple’s sales in fiscal 2018, ended in
September, were through indirect distribution channels like

(Reporting by Jeffrey Dastin and Stephen Nellis in San Francisco;
Editing by Dan Grebler)

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